ARTIST53

Mascot Design

Kangaroo Jack

A custom mascot created for Jumping Jack’s fun center in Denver, Colorado.

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ProjectKangaroo Jack
CategoryCharacter & Mascot Design
ApplicationFun Center Identity

Early character development

Five early head sketches for Kangaroo Jack
Kangaroo Jack three-quarter head studies
Kangaroo Jack basketball pose sketch
Kangaroo Jack balloon pose sketch
Kangaroo Jack full-body front-view sketch

Color Development

Exploring The Palette

Kangaroo Jack color palette options one through four
Kangaroo Jack color palette options five through eight
Initial color options for Kangaroo Jack
Kangaroo Jack color version before the final output

Final Colors And Poses

Kangaroo Jack final color proof
Kangaroo Jack finished walking pose
Kangaroo Jack finished balloon pose
Kangaroo Jack finished three-quarter head illustration
Kangaroo Jack finished front-view head illustration

Main Character

Built For Energy And Recognition

Kangaroo Jack mascot on yellow background

Identity Development

Character, Wordmark And Color

The oversized ears and friendly expression make Kangaroo Jack feel welcoming, while the playful wordmark and bright colors match the energy of the fun center.

Kangaroo Jack mascot identity and color palette

Character Applications

Mascot Suit

Kangaroo Jack mascot costume beside the arcade machines Kangaroo Jack mascot costume at the front counter Kangaroo Jack mascot costume holding balloons on opening day