01 / Transformation
Before + After
The complete transformation at a glance—from the original direction to the refined identity.
Logo Design
Marks Made To Be Remembered
A strong logo should feel clear, recognizable and right for the business it represents. I build marks that can hold their own across websites, social media, apparel, signage and everything in between.
Start A Logo ProjectSelected Work
Logo Portfolio
Click a linked project to see the thinking, details and story behind the mark. More individual case studies are being added as the portfolio grows.
Featured Logo Transformation
I Think I Am Foundation
See how the original direction became a stronger, more confident identity through clearer hierarchy, refined structure, purposeful color and consistent application.
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02 / Original Direction
The Starting Point
The central idea was present, but its hierarchy, contrast and overall finish needed development.
03 / Refined Identity
A Stronger Mark
The refined design creates a clearer focal point, stronger structure and more confident presence.
04 / Brand System
Built For Consistency
Color, typography and alternate logo usage turn the finished mark into a repeatable identity system.
How The Logo Comes Together
Every logo starts with understanding what the business needs before the drawing begins.
Discover
I learn about the business, the audience and what the logo needs to communicate.
Sketch
I explore different directions and work through the strongest ideas by hand.
Refine
The selected concept is cleaned up, balanced and tested in different sizes.
Deliver
You receive polished logo files prepared for print, web and everyday use.