Logo Identity Case Study

Marquis Grissom Training & Development

An illustrative baseball identity built around the meeting point of tradition and technology. The final system combines recognizable baseball imagery with circuit board details to communicate a modern approach to player development.

Logo Type: Illustrative Logo

01 Sketch 02 Concepts 03 Color 04 Final System 05 Applications

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01 / Beginning

Original Sketch

Building The Idea By Hand

The project began on paper, exploring how baseball, player development and technology could live inside one recognizable mark. Early sketches tested banners, home plate shapes, baseball elements and circuit inspired details before the design moved into digital development.

02 / Exploration

Concept Development

Finding The Strongest Direction

Several concepts were pushed forward before the final mark was selected. Each direction explored a different balance of baseball tradition, movement, typography and technology.

Concepts A + B

Early digital directions using bats, baseballs, banners and technology motifs.

Concepts C + D

Additional badge and banner explorations developed from the original sketch language.

Chosen Direction

The home plate construction became the strongest foundation. Crossed bats and a baseball made the sport immediate, while the circuit board pattern inside the plate gave the identity its training and technology distinction.

03 / Refinement

Color Exploration

Testing The Identity In Color

Three color systems were developed to see how the mark could shift in tone while keeping the same core structure. The final palette leans into baseball red, deep navy and metallic gray for a professional athletic feel.

Direction A

Direction B

Direction C

04 / Final Identity

Complete Logo System

Tradition Meets Technology

The finished identity combines a baseball, crossed bats and home plate with a circuit board pattern that turns the plate into a visual metaphor for modern training. The mark was then prepared in full color and single color formats for flexible use.

ClientMarquis Grissom Training & Development

Logo TypeIllustrative Logo

ServicesConcept, Logo Design & Identity

DeliverablesLogo System & Brand Collateral

Primary Color Mark

White On Black

Black On White

05 / Brand Applications

Identity In Practice

Taking The Brand Beyond The Logo

The visual system was extended into business stationery and card concepts so the baseball and technology language could stay consistent across everyday brand touchpoints.