Logo Identity Case Study
Manhood Basic Training
This identity combines an illustrative logo with a text-based logo system. The raised megaphone creates the illustrated primary mark, while the Manhood Basic Training wordmark can also stand alone as its own usable logo.
Logo Type: Illustrative + Text-Based Logo
Back To Logos
01 / Exploration
Sketches & Development
Finding The Visual Language
The identity began with several visual directions, including symbolic hands, roots, typography, African inspired pattern work and the raised megaphone concept.
02 / Proofing
Chosen Direction
Narrowing It Down
Two developed directions were presented side by side. The megaphone concept moved forward, giving the identity a stronger sense of voice, leadership, energy and movement.
03 / FinalClientManhood Basic Training Logo TypeIllustrative + Text-Based ServicesConcept, Illustration & Logo Design DeliverablesPrimary, Alternate & Color Variations 
Final Logo
The Finished Identity
The selected direction combines the illustrated raised megaphone with the Manhood Basic Training wordmark and pattern system as one complete mark.
04 / Identity System
Complete Logo Set
The Full Logo Family
The completed system includes the simplified wordmark, the full illustrated mark and multiple color treatments for flexible use across applications.
05 / Components
Separate Logo Pieces
Wordmark Variations
Gold Wordmark
Black + Gold Wordmark
Maroon Wordmark
Brown Wordmark
Full Mark Variations
Black Full Mark
Gold Full Mark
Maroon Full Mark
Brown Full Mark