Mascot Identity Case Study
Hero Da Barber
A full character based identity created to give the barber brand personality, recognition and room to grow.
View The ProjectBack To LogosMascot Identity
A Character Built To Carry The Brand
Hero Da Barber needed more than a wordmark. The project called for a friendly, recognizable mascot that could work as a full character, a compact icon and a supporting logo system across apparel, social media and promotional materials.
The System
One Character. Multiple Uses.
The full mascot gives the brand personality, while the smaller icon and letter based marks make the identity easier to use at reduced sizes. Together they create a flexible system instead of a single image.