Mascot & Logo Design

Hero Da Barber

A full character-based identity created to give the barber brand personality, recognition and room to grow.

Explore The Sketches Back To Characters

Headshot & Text-Based Logo

Lion Mascot & Wordmark

Character Sketches

Early Head Concepts

Head Concepts I & II

Head Concepts III & IV

Head Concepts V & VI

Head Refinement

Front View & Expression Studies

Profile Study

Full-Body Development

Early Full-Body Concept

Lion Character Development

Refined Front View

Side & Back Views

Color Artwork

Character & Uniform Studies

Black Uniform Color Studies

White Uniform Color Studies

Final Character Turnaround

Final Hero Da Barber black-smock model sheet with front, side and back views — Final Black Smock • Front, Side & Back

Final Head Turns

Final Head Turns & Color Palette

Final Character • Black Smock

Final Hero • Yellow Background

Final Hero • White Background

Character Poses

Barber Chair Pose

Barber Pole Pose

Logo Variations

Primary Logo • Red & Blue

Secondary Logo • Yellow & Blue

Logo & Color Guide

Primary, Secondary & Alternate Logo Applications

Making Your Image A Reality

Start A Character Project